Our Work

Our Way forward is a specialized strategy and engagement firm with deep expertise in African markets. We partner with leaders, innovators, long-term investors and government bodies to navigate complex commercial and development challenges across the continent. Our approach transforms how organisations develop and deliver impactful projects, campaigns and partnerships. 

About us

We design positive outcomes.

Our work drives tangible results through a proven methodology that combines local insight with global best practices. We have helped clients secure regulatory approvals, launch market-changing initiatives, navigate political transitions and build lasting stakeholder relationships that create shared value.

From supporting a major infrastructure concession program to positioning Nigeria's fist ESG-focused infrastructure fund, our work consistently delivers measurable impactor our clients.

Areas of expertise

Our advisory services provide strategic guidance across the project lifecycle from initial concept development to successful implementation and beyond through:

  • Insights and strategic due diligence
  • Positioning strategy
  • New business and product development
  • Public affairs and strategic communication
  • Executive and transaction Communication

We bring specialized knowledge and networks across key sectors including infrastructure, finance, energy, technology and consumer goods. Others include:

  • Manufacturing and FMCG
  • Technogy, Media and Telecoms (TMT)
  • Financial Services
  • Transport
  • Public Sector
  • Non-Profit and Philanthropy

Our core competencies span strategic communication, stakeholder engagement, political economy analysis and reputation management by:

  • Repositioning
  • Competition
  • Partnerships
  • Circular economy
  • Sustainability
  • Crisis
  • Leadership transitions
  • New business and product development
  • Market entry & RTM strategy
  • Digital financial services & financial inclusion
  • Public Policy
  • Transactions
  • Reputation
  • M&A
  • Divestitures

Our Approach

We focus on designing positive outcomes. Our approach emphasises shared value design which is a cooperative and often iterative process that aims to build win-win scenarios as well as the first principles of good business – reputation, value and sustainability. Our work helps drive marketing, partnerships, advocacy, investment, transformation and good governance. We work with companies, development actors and public institutions.

Our Services

“Is there a  deal worth making? Will we be able to deliver on our commitments?”

We work with business executives, public sector leaders and
development actors to deepen their understanding of issues,
opportunities, risks and the stakeholder groups that can make or break
their commercial or development objectives.

“What really, really matters is that we are better placed to deliver than any other organisation?”

Identifying and qualifying what really matters is the first step towards success. We work with leaders and innovators to develop and communicate compelling value propositions and market positions in support of investment, marketing, regulation and social license.

“It is our reputation – the most important asset we have.”

We work with industry, development actors and government to build reputation and relationships with priority stakeholder groups locally and internationally.  

“We should be the most trusted source of accurate and timely information on this matter.”

We work with public and private sector organisations to ensure accurate, timely and consistent communication that is in adherence with regulatory and legal requirements and best-practice.

“What additional wants and needs are we able to fulfil by investing in what we already do better than others?

We work with innovators to define new categories, improved routes to market, and better modes of engagement in support of business and product development.

We lead multidisciplinary teams comprised of highly skilled professionals with multi-market experience, global reach and ‘home-networks’ in some of Africa’s most promising and challenging cities. Our skill sets thus span the entire gamut of insight and strategy development for the private, public and development sectors.  


CASE STUDIES

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